Advanced Follow-up Campaigns

Following up is the secret to getting more replies—if you send the right message to the right contact. Filters help you do just that.

Meet our example contacts: 

1. Response filter - who answered (or didn't)

Target contacts based on how they've interacted with your previous messages - the foundation of effective follow-ups.

• All contacts: Everyone in your campaign (includes all 4 leads)

• No response to text: Only people who never replied (Lead 01)

• Responded (text and call): Anyone who replied in any way (Leads 02, 03, 04)

• Responded (text): People who texted back specifically

• Responded (call): People who called instead of texting

Pro tip: In 90% of follow-up campaigns, you'll select "No response to text" to re-engage with silent prospects. Don't worry about unsent messages - they're automatically included.

2. Label filter - target by interest level

Labels transform generic campaigns into highly personalized outreach by categorizing contacts based on their interest and status.

• "Hot lead" label: Targets your most promising prospects (Lead 02)

• "Low interest" label: Reaches people who showed limited engagement (Leads 03, 04)

• "6-month follow-up" label: Perfect for scheduled follow-ups (Lead 04)

• "No labels" option: Finds uncategorized contacts (Lead 01)

Pro tip: Create entirely different messaging for different labels. Someone who's a "Hot lead" needs a very different approach than someone with "Low interest" - personalization drives conversions.

3. Response date filter - when they replied

Time your follow-ups based on when contacts responded - critical for maintaining momentum with engaged prospects.

• May responders: Targets Leads 02 and 03

• June responders: Only reaches Lead 04

Pro tip: This filter only appears when you've selected "Responded" options. Use it to prioritize recent interactions or create specialized campaigns for older leads that need re-engagement.

4. Area code filter - where they're from

Geographic targeting creates local relevance that dramatically improves engagement rates.

• Texas area code: Targets Leads 01 and 02

• California area code: Targets Leads 03 and 04

Pro tip: Buy phone numbers with local area codes to instantly boost credibility and response rates. Also perfect for timing messages appropriately across different time zones - send texts when people are actually awake!

5. Groups filter: Segment by category

Groups provide another powerful way to organize contacts by property type, lead source, or any other meaningful category.

• "Apartments" group: Targets Leads 01 and 04

• "Land" group: Targets Leads 02 and 03

Pro tip: Create groups based on what your contacts are interested in or how they came to you. The way you name your groups matters - use descriptive names that help you create more targeted messaging later.

6. Favorites toggle: VIP treatment

Quickly filter to focus on your starred high-value prospects that deserve special attention.

• Favorites: Only targets Lead 02

Pro tip: Star your hottest prospects and use this filter to quickly create campaigns just for them - perfect for special offers or personal outreach.

Practical combinations that close deals

Re-engage silent prospects

1. Select "No response to text"

2. Click "Create a follow-up"

Who you'll reach: Lead 01

Fast-track your hot leads

1. Select "Responded"

2. Select "Hot lead" label

3. Click "Create a follow-up"

Who you'll reach: Lead 02

Nurture low-interest prospects

1. Select "Responded"

2. Select "Low interest" label

3. Click "Create a follow-up"

Who you'll reach: Leads 03 and 04

Create location-specific campaigns

1. Select California area code

2. Select "Apartments" group

3. Click "Create a follow-up"

Who you'll reach: Lead 04

Honor follow-up timing requests

1. Select "6-month follow-up" label

2. Click "Create a follow-up"

Who you'll reach: Lead 04

Filter logic: Any vs. All (The powerful concept worth mastering)

This is the key to advanced filtering that many users find confusing - but once you understand it, you'll create super-targeted campaigns.

• Any: Shows contacts matching at least one selected criterion

• All: Shows contacts matching every selected criterion

Example with "Low interest" and "6-month follow-up" labels:

• With Any logic: You'll get Lead 03 (has low interest) AND Lead 04 (has both labels)

• With All logic: You'll get ONLY Lead 04 (the only one with both labels)

Pro tip: Use "All" to create laser-focused campaigns for specific segments. Use "Any" when you want to cast a wider net or reach more people.

Quick tips for crushing your follow-up campaigns

• Personalization sells - use these filters to create tailored messages that speak directly to each segment

• The more specific your targeting, the higher your conversion rates

• Always use different messaging for different segments

• For most re-engagement, start with "No response to text" filter

• Name your groups and labels strategically for future targeting

• Combine area code filtering with local phone numbers for maximum local presence

• Test different filter combinations to discover what works best for your audience