---
title: Labels
description: Learn how to create, apply, and filter labels in Smarter Contact to organize your contacts and conversations — and find exactly what you need, fast.
---
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June 16, 2026
# Labels
Labels are how you categorize your contacts and conversations in Smarter Contact — think of them as tags that bring order and visibility to your account. Set up a few that match how you work, apply them across your contacts and conversations, then filter by them to pull up exactly the leads you're after in seconds.
### Set up and manage your labels
Before you can label anything, set your labels up in Settings:
1. Open **Account Settings**.
2. Select the **Settings** tab in the left panel.
3. Turn on the **Edit Label Settings** toggle.
With the toggle on, you can:
- **Add a new label** — type it into the **Input new label** field.
- **Edit, delete, or set the color** of any existing label.
- **Set a default label** that's automatically applied to every incoming conversation.
When you're done, switch the toggle off to tidy up your settings view. Hiding the settings doesn't change how your labels work — it only cleans up what you see.
**💡 Pro tip —** Give each label its own color. A quick glance at your Messenger or Contacts list tells you what's what without reading a single word.
### Apply labels to your contacts and conversations
Once your labels exist, there are a few ways to put them to work.
**From the Contacts page**
1. Go to the **Contacts** page.
2. Select the contact you want to label.
3. Scroll to the **Labels** field in the **Info** tab.
4. Choose the labels you want from the dropdown.
**From the Messenger page**
1. Go to the **Messenger** page.
2. Open the conversation.
3. Scroll to the **Labels** field in the **Info** tab.
4. Choose the labels you want from the dropdown.
**Automatically with campaign rules**
Let your campaigns do the labeling for you:
1. Go to the **Campaigns** page and create a new campaign.
2. Enable **Rules** for the message.
3. Under **Add a label to this contact**, choose the label to apply to anyone who matches the rule — you can create or edit labels right here, too.
4. The label is added automatically as soon as the rule is triggered.
**💡 Pro tip —** Set a default label (in Settings) to auto-tag every new incoming conversation. It's an easy way to triage fresh leads before you've even opened them.
### Filter by labels to focus your view
Labels really pay off when you use them to filter. You can narrow your view on two pages:
- **Messenger** — select the labels you want from the "Filters" button.
- **Contacts** — click **All Labels** and choose the ones you want.
Either way, you'll instantly see only the contacts or conversations that carry those labels.
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#### Company
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#### Solutions
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#### Comparison
- [Launch Control vs Smarter Contact](https://smartercontact.com/launch-control-vs-smarter-contact/)
- [Batch Leads vs Smarter Contact](https://smartercontact.com/batch-leads-vs-smarter-contact/)
- [Lead Sherpa vs Smarter Contact](https://smartercontact.com/lead-sherpa-vs-smarter-contact/)
- [ReplySmart vs Smarter Contact](https://smartercontact.com/replysmart-vs-smarter-contact/)
- [ZeitBlast vs Smarter Contact](https://smartercontact.com/zeitblast-vs-smarter-contact/)
- [Sendivo vs Smarter Contact](https://smartercontact.com/sendivo-vs-smarter-contact/)
- [HighLevel vs Smarter Contact](https://smartercontact.com/highlevel-vs-smarter-contact/)
- [XLeads vs Smarter Contact](https://smartercontact.com/xleads-vs-smarter-contact/)
- [ReadyMode vs Smarter Contact](https://smartercontact.com/readymode-vs-smarter-contact/)
- [BatchDialer vs Smarter Contact](https://smartercontact.com/batchdialer-vs-smarter-contact/)
- [PhoneBurner vs Smarter Contact](https://smartercontact.com/phoneburner-vs-smarter-contact/)
- [Roor vs Smarter Contact](https://smartercontact.com/roor-vs-smarter-contact/)
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