The best performers don't just rely on text and calls; they also leverage voicemail drops (VMDs). VMDs deliver personalized messages to the recipient's voicemail inbox and logged missed calls, resulting in average callback rates of 2%.
⚙️ Here’s how the three communications channels work together:
- Text messaging engages quickly with high open rates and fast replies.
- Voicemail drops are sent to contacts who don't respond to texts with a personal voice message that feels warm and inviting.
- Phone calls close warm opportunities after a text conversation and enable you to reach landline contacts you can’t text.
When combined, this approach delivers significantly higher response rates. An effective sequence will follow up daily in this order: text on day 1, text on day 2, and VMD on day 3, all delivered at different times to optimize for response rates.
📣 What’s new: AI compliance that works so you don't have to
- Automatic AI transcription and validation — Every voicemail drop is transcribed and verified to ensure it meets compliance standards.
- Proactive content scanning — Our AI catches non-compliant language before it reaches contacts, protecting your account while you scale.
- Seamless file uploads — Upload .mp3 and .wav files with clear size guidance. No format confusion—just drop your audio and go.
- Real-time validation feedback — Watch compliance checks happen in real time with progress indicators.
- Automatic library updates — All existing voicemail templates are automatically validated and brought up to current compliance standards.
- Clearer error messages — When something needs adjustment, you’ll get specific, actionable guidance on what to fix and why.
🔐 Enhanced Messenger security
We’ve extended enterprise-grade compliance protection to better protect you:
- 1-to-1 message validation — Text and audio messages sent in Messenger conversations undergo a compliance check prior to being sent.
- Scheduled message protection — Even messages queued for later sending are validated by AI before they’re scheduled.
- Instant feedback on issues — Get immediate, clear error messages that show exactly what needs fixing.
- Consistent experience everywhere — Standardized error handling across our app means you always know what needs attention.
Try our AI-powered voicemail drops! Add them to your campaigns now and experience average callback rates of 2%. More calls, more opportunities. This is how the best performers do it.
Have questions? Contact your Customer Success Specialist, our support team or explore the updated VMD features in your dashboard today.
With 💙,
Smarter Contact Team